Senior People Experience Specialist

As a Senior People Experience Specialist at Snapp Group, you will design and deliver initiatives across Employee Experience, Internal Communications, and Employer Branding. You will create meaningful employee experiences, develop engaging content and campaigns, and strengthen talent attraction through creative, data-driven projects.

This role requires strategic thinking, creativity, analytical skills, and hands-on execution. From developing engaging social media campaigns and managing career pages to delivering large-scale employer branding events, you will own projects end to end, measure their impact, and continuously improve their effectiveness.

Key Responsibilities

• Employer Branding & Talent Attraction: Develop and execute employer branding initiatives that strengthen Snapp Group’s employer brand and support talent attraction priorities. Plan and deliver campaigns across social media, university partnerships, career platforms, professional communities, and employer branding events to reach and engage relevant talent audiences.
• University & External Partnerships: Build and maintain strong relationships with universities, student communities, academic organizations, and other talent ecosystem partners to increase Snapp Group’s visibility and develop sustainable talent pipelines.
• Content Creation & Storytelling: Generate content ideas, write copy and scripts, and develop stories and campaigns for internal and external audiences, particularly across LinkedIn and other channels. Ensure content reflects the organization’s culture, Employee Value Proposition (EVP), and employee experience.
• Career Page & Job Board Management: Manage and promote career pages and job board presence in constructive collaboration with the Talent Acquisition team. Keep content up to date, monitor performance, and identify opportunities to improve visibility, engagement, and candidate conversion.
• Employee Experience Design & Delivery: Identify employee needs and opportunities to improve the employee journey, then design and deliver experiences, programs, and initiatives that support connection, belonging, and engagement. Coordinate implementation, gather feedback, and use insights to improve the employee experience.
• Internal Communications: Develop and execute internal communication plans and campaigns to communicate organizational updates, initiatives, and culture across relevant channels. Create content tailored to different audiences, ensuring employees receive relevant information at the right time.
• Project & Event Management: Manage projects and events from planning and budgeting through execution and evaluation. Coordinate timelines, resources, vendors, external partners, and internal stakeholders to deliver projects in line with their objectives.
• Measurement & Continuous Improvement: Define relevant success metrics, monitor campaign and initiative performance, analyze feedback and results, and prepare reports and recommendations to improve effectiveness and support data-informed decisions.

Skills and Qualifications

• At least 3 years of relevant experience in Employer Branding, Employee Experience, Internal Communications, Marketing, or a related field, including project ownership from planning to execution and evaluation.
• Knowledge of employer branding, talent attraction, Employee Value Proposition (EVP), employee experience, and internal communications principles.
• Ability to develop social media strategies, plan and create content, execute campaigns, and analyze performance metrics to evaluate results and optimize social media activities, particularly on LinkedIn.
• Written and spoken Persian proficiency, and professional proficiency in English, particularly in reading and writing.
• Project management skills, including planning, prioritization, budgeting, stakeholder coordination, and managing multiple projects simultaneously.
• Ability to define and track performance metrics, analyze campaign results and audience feedback, and translate insights into actionable improvements.
• Proficiency in AI tools and their application in research, content creation, ideation, design, analysis, and workflow optimization.
• Ability to build and maintain working relationships with employees, internal stakeholders, universities, external partners, agencies, and vendors.
• Organizational skills, proactivity, creativity, attention to detail, accountability, and a continuous improvement mindset.
• A degree in Human Resources, Marketing, Communications, Business, or a related field, or equivalent relevant experience.