Offline Marketing Specialist

The Marketing Associate Manager supports the planning, coordination, and execution of offline marketing campaigns and projects, working closely with internal teams, external agencies, and suppliers to ensure timely and effective delivery.

Key Responsibilities:

• Project Execution: Support the planning, coordination, and implementation of offline marketing projects in collaboration with the Marketing Project Manager, ensuring timely execution across various customer touchpoints.
• Stakeholder Coordination: Coordinate with internal stakeholders, including different departments and store teams, as well as external suppliers and business partners to ensure smooth project execution and alignment with business objectives.
• Offline Campaign Management: Support the execution of offline marketing campaigns, in-store activations, promotional activities, and events, ensuring all activities are delivered according to approved plans and timelines.
• Performance Measurement & Reporting: Monitor and evaluate project performance against defined KPIs and ROI objectives, prepare performance reports, and identify areas for improvement.
• Brand Guidelines Implementation: Ensure consistent implementation of brand guidelines across stores and customer touchpoints, adapting marketing materials to local market requirements and recommending improvements where needed.
• Project & Supplier Follow-up: Follow up on project timelines, deliverables, and supplier performance to ensure quality standards, budget requirements, and agreed deadlines are met.

Qualifications, Experience & Skills:

Minimum Qualifications/Education

• Bachelor’s degree in business, marketing, or a related field.

Minimum Experience

• 2+ years of marketing experience in FMCG or multinational companies, including mastering brand communications management.
• 1+ year of retail experience is an advantage.

Skills

• Excellent verbal and written communication skills.
• Strong time management, organizational, and prioritization skills.
• Effective interpersonal and stakeholder management skills.
• Ability to work under pressure and manage multiple tasks simultaneously.
• Creative mindset with strong attention to detail.
• Intermediate proficiency in English (written and spoken).
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Basic knowledge of printing processes, printing techniques, and printed marketing materials.