Digital Marketing Manager

Digital Marketing Manager

About the Role

Our core product has matured, and our technical and operational infrastructure is in place. We are now at a stage where marketing must play a central role in driving growth through targeted execution, data-driven decisions, and continuous optimization.

We are looking for a Digital Marketing Manager who combines team leadership with hands-on expertise in analytics, tracking, and marketing automation. You will lead our digital marketing activities across acquisition, activation, and retention, while directly owning eCRM execution and automation.

Key Responsibilities

- Develop and execute a digital marketing plan aligned with business growth objectives.
- Lead and develop the digital marketing team, setting clear priorities, targets, and performance expectations.
- Oversee performance marketing campaigns, optimize channel performance, and allocate advertising budgets effectively.
- Guide social media activities and align them with broader marketing objectives and campaigns.
- Directly design, implement, and maintain eCRM journeys and marketing automation workflows using n8n.
- Segment users based on behavior and lifecycle stage to deliver relevant, timely communications.
- Plan, execute, and evaluate push notification campaigns using Firebase.
- Analyze user journeys and conversion funnels to identify opportunities to improve acquisition, activation, and retention.
- Define and implement web and app tracking requirements, working with technical teams to ensure data accuracy.
- Monitor and improve key metrics, including CAC, LTV, Activation, Retention, Conversion Rate, and ROAS.
- Design and analyze A/B tests to improve campaign performance and lifecycle communications.
- Collaborate with product, engineering, design, and content teams to deliver marketing initiatives.
- Provide management with performance reports, actionable insights, and recommendations.

Required Skills and Expertise

- Strong understanding of digital marketing, performance marketing, and lifecycle marketing.
- Advanced proficiency in Google Analytics 4 and Google Tag Manager, including event planning, implementation, debugging, and analysis.
- Strong command of mobile attribution and app tracking platforms such as Metrix and Adtrace.
- Practical experience with Metabase for monitoring marketing performance and analyzing data.
- Working knowledge of SQL, with the ability to independently write queries to extract and analyze marketing data.
- Hands-on proficiency in n8n, including building, maintaining, and troubleshooting eCRM automation workflows.
- Experience using Firebase to manage and deliver push notification campaigns.
- Ability to evaluate campaign economics and make informed budget allocation decisions.
- Understanding of conversion rate optimization and A/B testing.
- Strong project management, cross-functional collaboration, and reporting skills.

Required Experience

- Relevant experience in digital marketing, performance marketing, or growth marketing.
- Proven experience managing a marketing team and owning campaign planning, execution, and performance.
- Hands-on experience running user acquisition campaigns and lifecycle marketing programs.
- Demonstrated ability to use data to identify problems, prioritize actions, and deliver measurable improvements.

Personal Attributes

- Analytical thinking and sound judgment.
- A strategic mindset combined with hands-on execution.
- Ownership, accountability, and a focus on measurable results.
- Ability to prioritize and manage multiple projects.
- Clear communication and effective collaboration across teams.