کارشناس ارشد پرفورمنس مارکتینگ

Wallgold is a digital gold platform on a mission to make gold accessible, useful, and part of everyday financial life for everyone. We believe the future of finance in Iran lies at the intersection of technology and gold — and we’re building that future now.
Responsibilities
- Manage full-funnel paid acquisition across Google Ads, Cafe Bazaar, Myket, Tapsell, Yektanet, and other ad networks.
- Own acquisition performance, optimizing CPA against ARPU/LTV and payback targets rather than vanity metrics.
- Manage and allocate budgets across multiple channels based on performance.
- Own mobile attribution and MMP tools (Adtrace/Adjust), including event tracking and data reconciliation.
- Build daily, weekly, and monthly performance reports using campaign and funnel data.
- Design and run structured A/B tests for creatives, audiences, and bidding strategies.
- Manage agencies and vendors, ensuring accountability for CPA and performance targets.
- Monitor ad fraud, tracking issues, and funnel anomalies.
- Collaborate with Product, Data, and CRM teams to improve activation and retention.
Requirements
- 3+ years of experience in Performance/Growth Marketing with proven paid budget ownership.
- Essential experience in mobile app user acquisition.
- Strong understanding of CPI, CPA, ROAS, LTV, ARPU, payback period, and retention metrics.
- Hands-on experience with MMP platforms such as Adtrace or Adjust.
- Advanced Excel/Google Sheets skills; SQL is a plus.
- Familiarity with GA4, Google Tag Manager, and tracking fundamentals.
- Strong analytical mindset with a data-driven, no-guess approach.
- Working proficiency in English.