مدیر برند
بی وی تی پارس
- سطح ارشدیت
- مدیر
- موقعیت مکانی
- تهران
- نوع همکاری
- تمام وقت
• Ensure implementation of the agreed portfolio strategy for the brands based on the Iran full potential analysis.
• Drive sign-off of brand strategy with Iran marketing leadership team, review annually and ensure that strategic plans are fully aligned with all marketing stakeholders.
• Ensure operational brand planning and objectives are defined in line with the Market strategy and all projects are developed contributing to the delivery of share and volume objectives.
• Contribute to monthly cycle plan meetings proposing changes to the cycle plans, program plans, and budgets to generate economies of scale/achieve synergies and improve profitability.
• Monitor and manage the implementation of the brand plans based on the Iran cycle plan and reconcile any significant changes in terms of timing or activities with the marketing operations manager.
• Ensure all briefs related to the brand are analyzed properly and action standards are well identified.
• Ensure that the requirements of brands are fully shared with the marketing director for the purpose of integration into the long-term vision of the brand.
• Active input to the brand and TM&D toolbox, i.e., the development and maintenance of common communication tools that will enable speed to market and increased cost-effectiveness.
• Ensure consistency in blends and material as per the agreed-upon mechanisms to reduce the surplus cost.
• Ensure product quality issues are monitored and resolved effectively and consistently.
• Develop agency briefs and develop strategies based on local market needs and trends.
• Proper Translation of Fresh ideas to a comprehensive execution & expansion plans.
Requirements:
• Bachelor's or Master's degree.
• At least 5 years of experience in brand marketing.
• Solid managerial experience – a driving role with a clear focus on making it happen through brand executives.
• Consumer engagement and brand strategy development knowledge.
• Good at data analysis.
• Basic Understanding of Market Research
• Good Knowledge of New Product Development
• Enthusiastic, passionate, and creative.
• Ability to work within groups.
• Fluency in English is an advantage.
درباره شرکت
WE ARE BAT
British American Tobacco is a leading tobacco company founded in 1902. We are the world’s largest quoted tobacco group by global market share, with over 200 brands sold in over 200 markets. BAT is evolving at pace - truly like no other organization and to achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
BAT PARS
BAT Pars was founded in Iran in 2003 and has since expanded its market presence by 4 drive brands which are: Dunhill, Kent, Pall Mall and Montana. In 2016 we established our independent factory in Iran. We can proudly announce that in 2020 we have earned the Top Employer seal of recognition for three consecutive years in Iran, Middle East Area and Globally. Certification is awarded by the Top Employers Institute, which recognizes leading employers around the world that excel in nurturing and developing talent throughout all levels of an organization, while striving to continuously optimize employment practices. BAT offers exceptional opportunities for career and personal development, a competitive package and extensive trainings. Our workforce is strongly multi-cultural and we have a devolved structure, with the local company having wide freedom of action and responsibility for its operations. We believe that because our products pose risks to health, it is all the more important that our business is managed responsibly. Responsibility is integral to our business strategy and through dialogue with our stakeholders, we are working to pursue our commercial objectives in ways consistent with changing expectations of a modern tobacco business.
British American Tobacco is a leading tobacco company founded in 1902. We are the world’s largest quoted tobacco group by global market share, with over 200 brands sold in over 200 markets. BAT is evolving at pace - truly like no other organization and to achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
BAT PARS
BAT Pars was founded in Iran in 2003 and has since expanded its market presence by 4 drive brands which are: Dunhill, Kent, Pall Mall and Montana. In 2016 we established our independent factory in Iran. We can proudly announce that in 2020 we have earned the Top Employer seal of recognition for three consecutive years in Iran, Middle East Area and Globally. Certification is awarded by the Top Employers Institute, which recognizes leading employers around the world that excel in nurturing and developing talent throughout all levels of an organization, while striving to continuously optimize employment practices. BAT offers exceptional opportunities for career and personal development, a competitive package and extensive trainings. Our workforce is strongly multi-cultural and we have a devolved structure, with the local company having wide freedom of action and responsibility for its operations. We believe that because our products pose risks to health, it is all the more important that our business is managed responsibly. Responsibility is integral to our business strategy and through dialogue with our stakeholders, we are working to pursue our commercial objectives in ways consistent with changing expectations of a modern tobacco business.
Industry:
Consumer Goods - FMCG
Headquarters:
Tehran
Company Size:
500 employees or more
