Marketing Manager

Marketing Strategy & Market Share Growth

• Develop and execute marketing strategies and plans aligned with business objectives.
• Lead the development of market share growth roadmaps based on product portfolio and market potential.
• Prioritize marketing initiatives and allocate resources to maximize business impact.

Market Research & Competitive Intelligence

• Oversee market research, data collection, and analysis to identify market trends and growth opportunities.
• Monitor competitor activities, pricing strategies, and market share.
• Provide data-driven insights and recommendations to support sales and business decisions.

Brand Positioning & Promotional Strategy

• Develop and refine product value propositions, segmentation, targeting, and positioning (STP).
• Review and approve promotional and scientific content to ensure brand consistency, accuracy, and compliance with applicable regulations.

Marketing Campaign Management

• Plan, execute, and oversee ATL, BTL, and digital marketing campaigns.
• Manage relationships with marketing agencies, including selection, contracting, and negotiations.
• Monitor campaign performance and implement optimization initiatives based on results.

Team Leadership & Development

• Participate in recruitment, onboarding, and development of marketing team members.
• Set performance objectives, evaluate team performance, and provide constructive feedback.
• Foster team engagement, collaboration, and effective resolution of challenges.

Performance Monitoring & Business Optimization

• Establish and monitor key marketing performance indicators, including ROAS, CAC, CLV, and ROMI, where applicable.
• Prepare and review periodic performance reports and recommend improvement actions.
• Identify emerging marketing trends and technologies to enhance marketing effectiveness.
• Evaluate pricing strategies and channel mix to improve return on investment.

Requirements

• Proven experience in marketing management, preferably in the pharmaceutical industry.
• Strong expertise in marketing strategy development, campaign planning, and budget management.
• Solid knowledge of market research, competitive intelligence, and data analysis.
• Experience with ATL, BTL, and digital marketing channels.
• Demonstrated leadership and team development capabilities.
• Strong understanding of marketing performance metrics, including ROAS, CAC, CLV, and ROMI.
• Strong knowledge of pharmaceutical marketing regulations and compliance requirements.
• Excellent decision-making, negotiation, communication, and project management skills.
• Fluency in English, both written and spoken.