مدیر ارشد بینش و تحلیل بازاریابی

Role Purpose
The Head of Marketing Insight & Planning is the CMO's right hand on analysis and strategy. The role finds and frames the business's most important marketing problems and turns them into insights the business can act on. It also makes sure marketing budget, time and people go where they will have the most impact.

Key Responsibilities
1. Strategic Insight & Analytics
Act as a thought partner and direct advisor to the CMO on major marketing decisions.
Identify and frame key business problems and opportunities before they become crises.
Combine market, customer, competitor and performance data to produce deep, actionable insights.
Design and lead quantitative and qualitative market and consumer research, including segmentation, customer journey, brand health and pricing.
Keep watch on competitors and market trends, and raise early strategic warnings.
Present findings to senior leadership in simple language with clear recommendations, using data storytelling.
2. Marketing Planning
Develop and coordinate the annual and quarterly marketing plans in line with business objectives.
Define marketing objectives and KPIs, and break them down into team-level targets.
Run the marketing planning, performance tracking and review cycle (business reviews).
Align plans across the Marketing, Sales, Product and Finance teams.
3. Resource & Budget Allocation
Contribute to building the marketing budget, and optimize how it is split across channels, brands, products and markets.
Measure the ROI/ROMI and effectiveness of marketing activities and campaigns.
Build and apply effectiveness measurement models such as Marketing Mix Modeling (MMM), attribution and incrementality testing.
Recommend evidence-based reallocation of resources.
Manage capacity and prioritization of marketing people and projects.
4. Data, Tools & Infrastructure
Build a unified marketing data and reporting framework, including dashboards and a single source of truth.
Work with the Data and Technology teams to ensure data quality and accessibility.
Bring modern analytics methods and AI tools into the team's work.
Requirements
Education
Master's degree in Marketing Management, an MBA, Statistics, Economics, Industrial Engineering or a related field.

Experience
At least 10 years of experience in market research, marketing insight, analytics or strategy.
At least 4 years of people management experience.
Experience working directly with C-level executives.
Experience in FMCG, retail, digital, multi-business holding companies or management consulting is preferred.
Technical Skills
Strong command of quantitative and qualitative market research methods.
Advanced data analysis and modeling skills, including MMM, attribution, segmentation and forecasting.
Proficiency in SQL, advanced Excel, and Power BI or Tableau; Python or R is a plus.
Strong command of marketing financial planning and budget management.