Job Description
•Execute Trade Marketing policies, processes, merchandising standards, and in-store execution guidelines across all points of sale.
• Monitor merchandising team performance and evaluate achievement against assigned objectives.
•Ensure proper implementation of planograms, product placement, and merchandising standards in retail outlets.
•Conduct regular market visits to assess sales execution, product displays, stock availability, pricing, and promotional activities.
•Analyze market trends, competitor activities, and trade performance, and provide recommendations for improvement.
•Identify gaps in trade marketing execution and recommend corrective actions to improve product visibility, availability, and in-store presence.
•Prepare accurate and timely reports on market execution, merchandising performance, competitor activities, and improvement opportunities.
•Collaborate with Sales, Marketing, Operations, and Trade Marketing teams to enhance execution and achieve business objectives.
•Contribute to the continuous improvement of trade marketing processes and execution effectiveness.
•Comply with Health, Safety, and Environment (HSE) policies during market visits and field activities.
Required Skills
•Market Visits and Field Audits
•Merchandising Performance Monitoring
•Market and Competitor Analysis
•Data Analysis and Reporting
•Intermediate to Advanced Microsoft Excel
•Familiarity with CRM, Sales Force Automation (SFA), or Merchandising Applications
Core Competencies
•Accountability and Responsibility
•Teamwork and Collaboration
•Effective Communication and Results Orientation
•Attention to Detail
•Analytical Thinking and Problem Solving
•Execution Discipline and Follow-up
•Strong knowledge of Merchandising, In-store Execution, Market Analysis, Performance Monitoring, and Reporting