استخدام Senior CRM & Lifecycle Specialist
صرافی ارز دیجیتال کبرین
- موقعیت مکانی
- تهران
- نوع همکاری
- تمام وقت
- خدمت سربازی
- مهم نیست
About the Role
We’re looking for a hands-on Senior CRM & Lifecycle Specialist to own and execute Kebrin’s CRM and lifecycle initiatives — from segmentation and automation to campaign execution, retention, and reactivation.
You’ll also work closely with Marketing to turn campaigns, promotions, and business priorities into targeted CRM initiatives.
What You’ll Do
Own lifecycle journeys from Signup → KYC → Deposit → Trade → Retention → Reactivation.
Build user segments based on behavior, value, and lifecycle stage.
Design, build, and optimize automated CRM journeys.
Execute targeted campaigns across Push, SMS, and CRM channels.
Drive activation, retention, churn prevention, and win-back initiatives.
Work with Marketing to execute campaigns through CRM.
Use user data to proactively identify new CRM opportunities.
Analyze campaign performance and continuously optimize results.
Must-Have
Hands-on experience with CRM & Marketing Automation tools.
Strong knowledge of Segmentation, Lifecycle, Retention, Churn & Reactivation.
Ability to independently build and execute CRM campaigns and automations.
Working knowledge of SQL and user-level data analysis.
Strong analytical and A/B testing mindset.
Experience with high-frequency digital products; Fintech/Crypto/Trading experience is a plus.
Key KPIs
Activation • Retention • Reactivation • Churn • Active Traders • Trading Volume • Revenue
We’re looking for a hands-on Senior CRM & Lifecycle Specialist to own and execute Kebrin’s CRM and lifecycle initiatives — from segmentation and automation to campaign execution, retention, and reactivation.
You’ll also work closely with Marketing to turn campaigns, promotions, and business priorities into targeted CRM initiatives.
What You’ll Do
Own lifecycle journeys from Signup → KYC → Deposit → Trade → Retention → Reactivation.
Build user segments based on behavior, value, and lifecycle stage.
Design, build, and optimize automated CRM journeys.
Execute targeted campaigns across Push, SMS, and CRM channels.
Drive activation, retention, churn prevention, and win-back initiatives.
Work with Marketing to execute campaigns through CRM.
Use user data to proactively identify new CRM opportunities.
Analyze campaign performance and continuously optimize results.
Must-Have
Hands-on experience with CRM & Marketing Automation tools.
Strong knowledge of Segmentation, Lifecycle, Retention, Churn & Reactivation.
Ability to independently build and execute CRM campaigns and automations.
Working knowledge of SQL and user-level data analysis.
Strong analytical and A/B testing mindset.
Experience with high-frequency digital products; Fintech/Crypto/Trading experience is a plus.
Key KPIs
Activation • Retention • Reactivation • Churn • Active Traders • Trading Volume • Revenue
