Senior Social Media Specialist

The Senior Social Media Specialist is responsible for executing, optimizing, and continuously improving social media activities across key platforms, particularly Instagram and LinkedIn. This role combines strong content intuition, knowledge of social media algorithms, analytical thinking, and hands-on execution to drive brand awareness, engagement, and user interaction.

The primary objective of this role is to ensure consistent and high-quality social media execution, identify growth opportunities, and use performance data to improve content effectiveness and audience engagement.

Key Responsibilities

1. Content Strategy & Execution

* Execute and continuously improve the social media content strategy in alignment with brand objectives.
* Develop and maintain an editorial calendar in collaboration with content and design teams.
* Contribute creative ideas and content formats based on audience behavior and platform trends.
* Ensure content is adapted appropriately to the characteristics of each platform.

2. Channel Management & Growth

* Manage and maintain company profiles across Instagram, LinkedIn, and other relevant platforms.
* Drive organic follower growth and improve audience engagement through effective content and execution.
* Monitor social media trends, platform updates, and algorithm changes and apply relevant insights to content planning.
* Identify opportunities to improve reach, engagement, and overall channel performance.

3. Performance Analysis & Optimization

* Monitor and analyze key social media metrics such as engagement rate, reach, follower growth, and conversion.
* Track defined KPIs and identify trends, strengths, and areas for improvement.
* Translate performance data into actionable recommendations for future content and campaigns.
* Prepare regular performance reports and present key insights to the marketing lead.

4. Problem Solving & Continuous Improvement

* Identify challenges in social media execution and propose practical, data-driven solutions.
* Experiment with new content formats, trends, and approaches to improve performance.
* Continuously improve social media processes and execution based on results and learnings.

Required Skills & Qualifications

Technical Skills

* Strong understanding of Instagram and LinkedIn algorithms and platform best practices.
* Ability to create, evaluate, and optimize written, visual, and video content.
* Proficiency in social media analytics and management tools such as Meta Business Suite, Iconosquare, Buffer, or similar platforms.
* Good understanding of social media KPIs and performance measurement.

Analytical & Strategic Thinking

* Strong understanding of audience and user behavior.
* Ability to analyze social media data and turn insights into actionable improvements.
* Strong problem-solving and decision-making skills.

Soft Skills

* Creative, organized, and highly execution-oriented.
* Proactive and results-driven.
* Strong attention to detail.
* Ability to work independently and manage multiple priorities.
* Strong communication and collaboration skills.

Experience & Background

* Minimum 3–5 years of proven experience in social media management, preferably within B2C brands.
* Demonstrated experience in growing social media channels and improving engagement performance.
* Proven experience in content planning, execution, performance analysis, and optimization.
* Experience working with cross-functional teams such as Content, Design, and Marketing.
* Familiarity with the automotive industry is a strong plus.