We are looking for a data-driven Performance Marketing Specialist who can own paid acquisition performance, optimize CAC/CPO and ROAS, and contribute directly to revenue growth.
Responsibilities- Plan, launch, and optimize Performance Marketing campaigns across paid acquisition channels.
- Manage and optimize Google Ads, Native Ads, Affiliate, Retargeting, and other relevant paid media channels.
- Manage budgets and allocate spend based on channel performance and business priorities.
- Analyze the funnel from impression and click through conversion and purchase.
- Optimize CAC, CPO, CPA, ROAS, and revenue.
- Design and execute A/B tests across creatives, audiences, landing pages, and campaign structures.
- Identify funnel drop-offs and opportunities to improve conversion rate.
- Work closely with Product, UX, CRM, SEO, Social, and Content teams.
- Prepare daily, weekly, and monthly performance reports.
- Evaluate not only conversion volume but also the quality and value of acquired customers.
- Build and optimize retargeting and remarketing audiences based on user behavior.
- Identify and test new acquisition channels and growth opportunities.
- Forecast sales, spend, and CAC/CPO and recommend actions to achieve targets.
- Monitor agencies and advertising vendors and evaluate their performance.
- Build and improve performance and marketing analytics dashboards.
Key KPIs- Revenue
- CPO / CPA
- CAC
- ROAS
- Conversion Rate
- Number of New Customers
- Repeat Purchase / Customer Quality
- Marketing Contribution Margin
- Budget Efficiency
Requirements- 2+ years of hands-on Performance Marketing experience.
- Experience in E-commerce, preferably Fashion or Retail.
- Strong practical knowledge of Google Ads and web analytics.
- Working knowledge of GA4, Google Tag Manager, and attribution concepts.
- Strong Excel / Google Sheets and data analysis skills.
- Good understanding of funnel analysis and customer journey.
- Experience with retargeting and audience segmentation.
- Understanding of unit economics and metrics such as CAC, CPO, LTV, and ROAS.
- Experience managing meaningful advertising budgets.
- Strong experimentation and optimization mindset.
- Ability to turn data into clear business actions.
Personal Attributes- Highly data-driven
- Analytical and strong problem solver
- Result-oriented
- Commercial mindset
- Detail-oriented
- Fast in analysis and decision-making
- Comfortable in a fast-paced, target-driven environment
What We Are Looking ForSomeone who sees Performance Marketing as more than buying ads—someone who can build a complete cycle of Data → Insight → Experiment → Optimization → Revenue and directly contribute to growth and profitability.