Digital Marketing Specialist

Location: Tehran, Saadat Abad
Work Days: Saturday to Thursday
Employment Type: Full-time
Experience Level: Minimum 3 years of professional experience in digital marketing.
About the Role
We are looking for a creative, organized, and results-driven Marketing Specialist who is strategy-first and tech-forward; someone who builds data-informed marketing plans, leverages AI tools extensively across their workflow, coordinates closely with account managers and the design/technical team, communicates effectively with leads, and actively participates in client meetings.
Responsibilities
Marketing Strategy & Planning:

• Develop comprehensive content marketing strategy and long-term planning
• Design, implement, and maintain the editorial calendar
• Set measurable goals (KPIs) for each campaign and channel
• Ideate and script social media content aligned with overall strategy
• Continuously analyze campaign performance and optimize based on data

AI & Technology (Core Focus):

• Actively integrate AI tools into content production, ideation, and copywriting
• Use AI for data analysis, audience insights, and performance reporting
• Apply AI-driven automation to marketing workflows (email/SMS sequences, content scheduling, lead scoring)
• Stay current with new AI/marketing tools and evaluate them for adoption
• Use digital tools (Meta Business Suite, Google Analytics, CRM, Notion, Trello, etc.) to streamline processes and reporting

Content Production & Social Media Management:

• Produce and manage content for Instagram, LinkedIn, and other platforms
• Write targeted, engaging captions
• Fully manage pages (publishing, scheduling, monitoring)
• Respond professionally to DMs and comments following sales scenarios
• Maintain brand voice across audience interactions
• Handle crisis management and negative comments
• Provide regular, data-backed performance reports

Team Coordination & Client Communication:

• Coordinate closely with account managers and the design/technical team to align on deliverables and timelines
• Bring strong teamwork skills and work effectively across cross-functional teams
• Attend client meetings as a required part of the role
• Ensure strategic alignment between client goals and content/marketing execution

Blog, SEO & Website:

• Produce and edit blog content with an SEO approach
• Conduct keyword research (AI-assisted where relevant) and optimize content
• Contribute to increasing organic website traffic

Lead Communication & Relationship Marketing:

• Design nurturing communication scenarios and funnels for leads
• Follow up and improve lead-to-customer conversion rates

Requirements & Skills

• Full command of digital marketing and content marketing, with a strong strategic/planning mindset
• Hands-on, daily use of AI tools (ChatGPT, Claude, or similar) as a core part of the workflow — not optional
• Professional experience managing social media and business page administration
• Strong teamwork skills, with the ability to coordinate closely with account managers and design/technical teams
• Willingness and ability to attend client meetings
• Practical knowledge of SEO
• Fluent in English
• Responsible, organized, detail-oriented, with strong communication skills

Nice to Have

• Background in international brands
• Familiarity with Meta Business Suite, Google Analytics, CRM, Notion, Trello, etc.
• Ability to analyze data and produce management reports
• Experience building AI-powered marketing automations or workflows